Designing The BrochureThe conference brochure should appeal to those potential delegates you have identified, set the tone for the event and provide standard information.
Ask yourself a few questions before you start:
- Who is the conference aimed at?
- What information does the brochure need to contain?
- What feedback will you need?
- Are there certain commitments you have made to the sponsors regarding the inclusion and positioning of their logos?
- How will the brochures be circulated?
- How do other organisations design their conference brochures?
Designing The Brochure
The conference brochure should appeal to those potential delegates you have identified, set the tone for the event and provide standard information.
Ask yourself a few questions before you start:
- Who is the conference aimed at?
- What information does the brochure need to contain?
- What feedback will you need?
- Are there certain commitments you have made to the sponsors regarding the inclusion and positioning of their logos?
- How will the brochures be circulated?
- How do other organisations design their conference brochures?
What Information Should It Contain/What Feedback Will You Require?
The brochure will need to contain all necessary information for the delegate, as well as the return booking form containing the information that you will require to process the booking.