Organising A Conference

Advice on planning and managing conference events.

The Conference Brochure

Designing The Brochure

The conference brochure should appeal to those potential delegates you have identified, set the tone for the event and provide standard information.

Ask yourself a few questions before you start:

Who is the conference aimed at?
What information does the brochure need to contain?
What feedback will you need?
Are there certain commitments you have made to the sponsors regarding the inclusion and positioning of their logos?
How will the brochures be circulated?
How do other organisations design their conference brochures?

Designing The Brochure

The conference brochure should appeal to those potential delegates you have identified, set the tone for the event and provide standard information.

Ask yourself a few questions before you start:

Who is the conference aimed at?
What information does the brochure need to contain?
What feedback will you need?
Are there certain commitments you have made to the sponsors regarding the inclusion and positioning of their logos?
How will the brochures be circulated?
How do other organisations design their conference brochures?

What Information Should It Contain/What Feedback Will You Require?

The brochure will need to contain all necessary information for the delegate, as well as the return booking form containing the information that you will require to process the booking.

title of conference	name of delegate
description	company
location	position
date	mailing address
time	postcode
speakers	phone number
subjects	fax number
price and method of payment	email address
what’s included in price	invoice address if different
how to book	purchase order number
closing date for applications	person to be invoiced
sponsors’ details	credit card details if applicable
VAT number
payment method for overseas delegates	demographics – to be completed
phone number for enquiries cancellation policy.	sessions of choice
cancellation policy.	special dietary requirements.